Privacy policy

Last updated: September 11, 2026

Rimcoo operates this store and website in order to provide customers with eyewear products, prescription lens services, order fulfilment, customer support, and related services (the “Services”).

Rimcoo is operated by Danyang Endi Glasses Co., Ltd. (“Rimcoo”, “we”, “us”, or “our”).

Our store is powered by Shopify, which provides the ecommerce infrastructure that enables us to offer the Services.

This Privacy Policy explains how we collect, use, store, and disclose personal information when you visit rimcoo.com, make a purchase, upload prescription information, communicate with us, or otherwise use the Services.

Please read this Privacy Policy carefully.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you.

Depending on how you interact with the Services, we may collect or process the following categories of personal information:

• Contact details: including your name, billing address, shipping address, phone number, and email address.
• Order and transaction information: including products you view, purchase, return, exchange, cancel, add to your cart, or add to your wishlist.
• Prescription information: where you purchase prescription lenses, this may include a copy or photograph of your prescription and applicable prescription details such as Sphere (SPH), Cylinder (CYL), Axis, Pupillary Distance (PD), ADD, Prism, and other lens specifications.
• Payment information: including payment method, payment confirmation, transaction information, and other information necessary to process your payment. Payment information may also be processed directly by Shopify or other authorised payment providers.
• Account information: including account details, preferences, and settings where applicable.
• Communications with us: including information you provide when contacting customer service or communicating with us regarding an order, return, prescription, or other request.
• Device information: including information about your device, browser, network connection, IP address, and other identifiers.
• Usage information: including information about how you access, browse, and interact with our website and Services.

Prescription Information

If you order prescription lenses, you are required to upload a valid prescription before the prescription lens order can enter production.

Prescription information is collected only as reasonably necessary to:

• Review and process your prescription lens order;
• Confirm that the prescription information is complete and readable;
• Manufacture lenses according to the information submitted;
• Communicate with you if clarification is required;
• Handle customer service, remake, return, or quality-related requests; and
• Maintain appropriate order and transaction records.

Prescription information may be considered sensitive or health-related personal information under the laws of certain jurisdictions.

We therefore handle this information only for legitimate purposes connected with providing the prescription eyewear services requested by the customer and as otherwise permitted or required by applicable law.

Please do not upload medical or health information that is unrelated to your eyewear prescription.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you: including when you place an order, upload a prescription, create an account, contact us, request customer support, or otherwise provide information to us;
• Automatically through the Services: including from your device when you visit or interact with our website and through cookies and similar technologies;
• From service providers: including Shopify, payment processors, shipping providers, technology providers, and other companies that provide services on our behalf; and
• From partners or other third parties, where permitted by applicable law.

How We Use Your Personal Information

We may use personal information for the following purposes:

Providing and Fulfilling the Services

We use personal information to:

• Process and fulfil orders;
• Process payments;
• Review prescription information;
• Prepare prescription and customised eyewear;
• Arrange shipping and delivery;
• Process returns, exchanges, refunds, and cancellations;
• Maintain customer accounts;
• Provide order updates;
• Provide customer support;
• Manage wishlists and shopping preferences; and
• Improve the shopping experience and our Services.

Prescription Order Processing

Where prescription lenses are ordered, we use the prescription information provided by the customer to review, prepare, manufacture, check, and fulfil the prescription eyewear order.

We may contact the customer if uploaded prescription information is incomplete, unclear, inconsistent with the selected product, or otherwise requires clarification before production.

Marketing and Advertising

Where permitted by applicable law, we may use personal information to provide marketing or promotional communications and to display advertising that may be relevant to you.

You may unsubscribe from marketing communications at any time using the unsubscribe option provided in our emails.

Security and Fraud Prevention

We may use personal information to authenticate accounts, protect transactions, detect or investigate suspected fraud or misuse, maintain website and payment security, and protect Rimcoo, our customers, and others.

Customer Communications

We use personal information to respond to questions, communicate regarding orders or prescriptions, provide customer service, and maintain our relationship with customers.

Legal and Compliance Purposes

We may use personal information where reasonably necessary to comply with applicable laws, regulations, legal processes, government requests, dispute resolution requirements, or the enforcement of our terms and policies.

How We Disclose Personal Information

We may disclose personal information to third parties where reasonably necessary to operate our business and provide the Services.

This may include:

• Shopify, which hosts and supports our ecommerce store;
• Payment providers, for payment processing and fraud prevention;
• Shipping and logistics providers, for order delivery and returns;
• Technology and cloud service providers, where necessary to operate our website and systems;
• Customer service and order fulfilment providers, where applicable;
• Business and marketing partners, where permitted by law and consistent with your communication preferences;
• Professional advisers and authorities, where disclosure is required or permitted by applicable law; and
• Parties involved in a legitimate corporate transaction such as a merger, acquisition, restructuring, or sale of business assets.

Where prescription information is involved, we limit disclosure to parties that reasonably require the information to provide the requested prescription eyewear service, support the order, or comply with applicable legal obligations.

We do not disclose prescription information to third parties for unrelated advertising purposes.

Relationship with Shopify

Our Services are hosted by Shopify.

Shopify collects and processes certain personal information relating to your access to and use of our store in order to provide and improve its ecommerce services.

Information submitted through our store may be transmitted to and processed by Shopify and other service providers, including providers located in countries other than your country of residence.

Shopify may also process certain information independently in accordance with its own privacy policies and applicable laws.

You may review Shopify’s Consumer Privacy Policy for more information about how Shopify handles personal information.

Cookies and Similar Technologies

We and our service providers may use cookies and similar technologies to operate the website, remember preferences, understand website usage, improve functionality, support security, and provide relevant marketing where permitted.

Depending on your location, you may be provided with options to manage certain cookie and privacy preferences.

Third-Party Websites and Links

The Services may contain links to websites or platforms operated by third parties.

If you follow a link to a third-party website, that website will process your information according to its own privacy practices.

We are not responsible for the privacy, security, accuracy, or content of websites that are not operated or controlled by us.

Children's Privacy

The Services are not intended for children to use independently where parental or guardian consent is required by applicable law.

We do not knowingly collect personal information from children in violation of applicable law.

If you are a parent or guardian and believe that a child has provided us with personal information improperly, please contact us using the information below.

Security of Your Information

We use reasonable administrative, technical, and organisational measures designed to protect personal information.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

Customers should avoid sending unnecessary sensitive or confidential information through unsecured communication channels.

Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

• Processing and fulfilling orders;
• Providing customer service;
• Managing prescription eyewear orders;
• Handling returns, refunds, remakes, and disputes;
• Maintaining business and transaction records; and
• Complying with applicable legal, tax, accounting, regulatory, or compliance obligations.

Retention periods may vary depending on the type of information and the legal requirements that apply.

When personal information is no longer reasonably required, we may delete, anonymise, or otherwise securely dispose of it in accordance with applicable law.

Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information.

These may include:

• Right to Access / Know: You may have the right to request information about personal information we hold about you.
• Right to Delete: You may have the right to request deletion of certain personal information.
• Right to Correct: You may have the right to request correction of inaccurate personal information.
• Right to Portability: You may have the right to receive a copy of certain personal information in a portable format.
• Right to Withdraw Consent: Where processing is based on consent, you may have the right to withdraw that consent.
• Right to Object or Restrict Processing: In certain jurisdictions, you may have the right to object to or request restriction of certain processing activities.
• Marketing Preferences: You may unsubscribe from promotional emails using the unsubscribe option contained in those communications.

These rights are not absolute and may be subject to applicable legal exceptions.

We may need to verify your identity before completing certain privacy requests.

Complaints

If you have questions or complaints regarding how we process personal information, please contact us using the contact information below.

Depending on where you live, you may also have the right to contact or lodge a complaint with your local data protection or privacy authority.

International Transfers

Because we sell products internationally and use global ecommerce and service providers, personal information may be transferred, stored, or processed outside the country or region where you live.

Where required by applicable law, we use recognised safeguards or transfer mechanisms to protect personal information transferred internationally.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, Services, legal requirements, or operational needs.

When we update this Privacy Policy, we will update the “Last updated” date at the top of this page and provide additional notice where required by applicable law.

Contact Us

If you have questions about this Privacy Policy, prescription information, or your privacy rights, please contact:

Rimcoo
Operated by Danyang Endi Glasses Co., Ltd.

Email: service@rimcoo.com
Phone: +86 182 6060 1931
Registered Address: No. 90-1, Industrial Park, Danyang Development Zone
Danyang, Zhenjiang, Jiangsu 212300
China

For purposes of applicable data protection laws, Danyang Endi Glasses Co., Ltd. is the data controller of personal information collected through Rimcoo, except where another service provider processes information independently as a separate controller under applicable law.